My Dad, the Cover Model

Well, at least the backside of him was…Dad was always up for anything I threw at him, and on this particular occasion, I was doing the creative for three Business-to-Business direct mail pieces for my client GROHE, a high-end German faucet company. This piece was called “Plumbers’ Helpers,” targeted towards plumbers. Dad had no objections to posing with his favorite grandson, Jack. Of the three direct mailers I did, this one–with Dad as the hand model–got the most responses. The photographer was my BFF since Kindegarten, Darlene Nauman.

Jack and Dad in a GROHE ad.

Stunt butts in action: Photography by Darlene Nauman

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Posted on This entry was posted in Comic Book Wife, Life Observations, Marketing, Mommy Blogger, Parenting, WriteBrain Media and tagged Advertising, B2B, Direct Mail, German Faucets, GROHE, Marketing, Photography. Bookmark the permalink.

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